Influencer marketing is a trend musicians can incorporate into their social media marketing strategy today. In a world where social platforms like TikTok, Instagram, and YouTube are significant trendsetters in new music, it’s no wonder influencers have a big say in what’s trending and not.
In particular, influencer marketing in the music industry has seen up-and-coming artists rise to stardom through viral popularity, creating new music hype and gaining large followings. Sound like something you’re interested in? Jump on the influencer marketing bandwagon.
What is an influencer?
By definition, an influencer can shape or shape opinion and has some “influence” on an audience. This person typically has a large social following of loyal fans who trust her judgment and opinion on a particular product or service. In the music industry, influencers are a powerful resource for small, up-and-coming artists looking to reach a large audience with their music.
How does influencer marketing work?
Influencers for a musician looking to use his marketing powers to promote his music, it’s good to remember that this type of promotion method is transaction-based. This means that both parties, in this case, you, the artist, and the influencer, often benefit.
You will benefit from having your music broadcast to a large audience of loyal and engaged followers who can become loyal and engaged listeners. Influencers can boost their profile and earn, in most cases, a side income (more on this later).
TikTok is arguably the biggest and best place to make music viral in the current social media landscape. When looking for TikTok influencers to work with, it’s best to target influencers with a follower base between 5,000 and 10,000. These are influencers who are still working to grow their followers. On TikTok, an influencer can primarily create a TikTok video of her and use the artist’s track as a soundtrack to promote her music. Create new dance, song, and lip-sync trends to stand out and go viral!
Facebook now owns Instagram, which has about 1 billion active users and excellent potential for cross-platform marketing. Stories and Reels is the ultimate Instagram music promotion powerhouse. Similar to TikTok, when influencers feature a track in a post, story, or reel, a link to that track is automatically added to the app’s internal music library.
Blogging is an excellent way for musicians and influencers to share music and connect with their audience. Blogging is an integral part of any musician’s marketing strategy for organic growth. It allows them to share their music and connect with people who might not have heard of them. Blogging can also help musicians rank higher in search engines like Google, which means more people will be able to find the musician’s content.
Although YouTube is older than the previous two, it remains an excellent platform for artists looking to expand their reach to new audiences. Why? YouTube influencers are the biggest trendsetters for millions of young music fans.
One of the reasons for YouTube’s success is its more enduring video quality compared to the brief stories nature of posts on Instagram and TikTok. Videos on YouTube can rank for a long time. This means that video and music-related content on YouTube will help generate views and streams for years.