August 2022

Why Music Plays an Important Role in Apartment Advertising?

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Today’s consumers have a short attention span and are constantly bombarded with marketing messages. As a result, marketers need to find new ways to reach potential customers and cut through the noise. 

This article explains how using music in advertising can help you reach your target audience. It provides examples of successful advertising campaigns that used music as a marketing tool, as well as tips on how you can use music to boost your advertising campaign.

Music Makes Ads More Memorable

If you’re like most people, you probably have a hard time remembering what you had for breakfast this morning or what you did yesterday. The human brain is not a computer, and it can’t retain everything we want it to. That’s why we use mnemonic devices to help us remember things like phone numbers, PIN codes, and other important information.

If you’re advertising you’re Charlottesville apartment for sale, using music in the background is a great way to make your advertising more memorable. This is because music has been proven to help people remember things better.

Music can Improve Your Ad’s ROI

Another great benefit of using music in your apartment advertisements is that it can increase your ROI. You can choose to incorporate music into your radio or billboard ads, or you can use online streaming services to play music while your online advertisements are running.

For example, if you’re running an online ad on Google AdWords, you can use a feature that allows you to play music in the background. This can be a great way to increase your click-through rate (CTR) and improve your overall ad ROI.

Showcase the Amenities You Offer

Another great way to use music in your apartment advertising is to showcase the amenities you offer. If you have a swimming pool, tennis court, or another amenity in your apartment community, you should consider using music to highlight it in your advertisement. This is a great way to draw the attention of potential renters to the amenities they’ll get to enjoy if they move in.

The music you include in your advertisements can help you showcase the amenities of your apartment community, and it will also help you build a sense of community between the residents of your apartment community.

Music Listening and the Way It Benefits People

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Listening to music has been shown in recent studies to have a wide range of surprising and astounding positive effects on our mental and physical health. It has been shown that taking a few music lessons can increase one’s IQ and even help one remain mentally sharp as one ages.

How does Music Listening Benefits Us?

Feel More at Ease before and after Surgery

One study indicated that patients who listened to soothing music in the operating room experienced less anxiety. Several studies have shown that patients recovering from open heart surgery benefit from listening to calming music while lying in bed.

It’s even more effective than the commonly used pharmaceutical Midazolam, which is delivered orally to induce sedation in patients undergoing surgery but has unpleasant side effects like coughing and vomiting.

Analgesic Effect of Music

Patients in intensive care and the elderly can benefit from music to alleviate their discomfort, but the music must be either classical, meditative, or the patient’s own preference.

Music Therapy for People with Alzheimer’s

It’s likely that you know someone who has Alzheimer’s disease or another kind of dementia, as one in three seniors dies with one of these conditions. Playing some of their favorite songs might be an excellent way to communicate with a loved one who is experiencing dementia due to old age.

A Look at How Horsham Weathers Affect Musical Instruments Kept in Storage

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In Horsham, those looking to rent a self-storage unit can choose between a regular storage and a climate-controlled unit, for storing a musical instrument. Apparently, the weather and climate in West Sussex is generally agreeable. Winter in Horsham can be very cold and windy while summers are warm and very humid, keeping a musical instrument in a storage unit still requires extra attention.

About the Average Climate and General Weather Conditions in Horsham, West Sussex

Summers in Horsham are regarded as warm with temperatures rarely falling below 25 degrees Celsius, while humidity can be as high as 80%. Thankfully, Horsham summers are short, lasting only about 2.9 months, starting from mid-June to mid-September.
As the cool season starts to set in, the days are often partly cloudy but with just the right amount of humidity, with moisture being maintained at ideal levels of between 35 to 60 percent,
Winter in Horsham starts in mid-November to last up to mid-March, with the month of February having the coldest temperature at an average low of below 5 degrees celsius. A typical winter in Horsham is very cold as it is often windy, with temperatures prevailing daily at less than 10 degrees centigrade.
Take note of these changes in weather conditions especially if you are using a storage facility in which to keep your musical instruments and other belongings.

Some Pointers to Consider When Storing Musical Instruments in a Self-Storage Facility

Bear in mind that monsoon or rainy seasons are that time of year when you need to give extra attention to the musical instruments you stored in a commercial storage unit. These are the periods when a great deal of moisture is in the air. In a non climate-controlled storage unit, moisture can wreak havoc on your guitars, pianos and other stringed and woodwind instruments.
Although not visible, high levels of moisture in indoor air cause the wood components to expand. As wood becomes swollen the tonality of instruments that depend on shape, like guitars, will likely change. The strings and keys of a piano will also be affected once the wood components expand.
Experts give advice that at the very start of the rainy season in your geographical location, keep a close eye on your musical instruments. Primarily because that’s when things will start to go awry. Indian saxophonist Ryan Sadri commented that certain problems take place because the pads, reeds, springs and strings are susceptible to the effects of moisture.
Musicians give advice for newbie musicians to use drying agents typically used on appliances kept in rooms that are not climate-controlled.
Other recommendations include investing in a waterproof case in case you won’t be able to wipe the instrument daily.
Additionally, placing a silica sachet inside the case can help reduce the moisture, as the silica gel will absorb the water vapor.

10 Platforms for Promoting Your Music

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Musician promoting his music online

 

Learning how to promote online music and music IRL requires a completely different set of skills. Certain strategies work better in one space than another, but one factor is clear – promotion strategies in both spaces are essential.

Below we will dive into some of the best platforms and strategies to guide your plan for online music promotion. Promoting your music online comes with its own set of special abilities, but with these proven tips, you will have no trouble achieving new sets of ears.

Essential platforms for promoting your music

In today’s music industry, social media is an important ingredient. The ways of promoting music, in general, have shifted sharply due to this massive reorientation within the music industry. A big change is that labels no longer contract artists. They draw fan bases.

This means you’ll need to prove that you’re marketable and strong enough to build a fan base before an A&R will consider talking to you (assuming finding a big label is your goal). While this power shift brings more work for artists, it also gives musicians more influence over the types of deals they sign, which can be invaluable over the course of their lives.

Label or not, learning how to promote music online is just another essential skill for serious musicians. Here are some key platforms that host some of the best ways to promote your music:

Reddit

Reddit may not be the first place you think of when it comes to music promotion, but the thread-based platform is a great place to promote your music and connect with other musicians. Threads like Music Promotion are a great place to start! Here, you can get upvotes that help your thread get promoted to more people on Reddit. What is Reddit Upvote? You can learn more here.

You can also find fans of similar artists through subthreads to find new fans.

Tiktok

TikTok has completely changed the music industry as we know it. Old and new songs have turned into global hits overnight, simply because of the power of this app. That said, it’s very beneficial to post your music and build a fan base on TikTok. As with most other social media, the algorithm rewards you for posting consistently.

It can feel overwhelming to create short videos quite consistently, but like any other skill, it’s something you can learn and successfully integrate into your daily routine. This app has immense pushing power for the music industry, so even if you only get one new fan a day, it’s definitely worth your time. Use the power of your music, trends, and collaboration features like “duet” and “stitch” to build your fan base.

Spotify, Apple Music, and other DSPs

The vast majority of listeners will jam to your music on digital streaming services like Spotify and Apple Music through playlists and liked songs. Therefore, it is essential that you take the time to upload to these sites through a distribution service such as Distrokid or with the help of your team.

Note that Spotify offers artists the ability to have their tracks heard for editorial consideration before the release date. Apple Music doesn’t offer the same capability, but independent artists can still end up on editorial playlists if you commit to music promotion and visibility. To give your music the best chance of reaching tastemakers and playlists, make sure your music is delivered to these platforms at least a month before the release date.

discord

Discord is a great way to give your fans a space that is independent of algorithms. This channel allows you to connect directly with fans, and build a self-sufficient fan base. You can share exclusive content through your Discord and host listening parties with your audience. It’s a great way to bring your top fans along and build a stronger bond.

 

ALSO READ: Why Brands Choose Artists Over Social Influencers

 

Instagram

Instagram is a great platform to promote your music and connect with your fans. Although the site is increasingly focusing on short videos, you can still use photos to connect with your fans in a whole new way. Instagram Stories also has features that let you link links to new music directly to your posts, so your fans stay informed.

YouTube

Believe it or not, YouTube is the most popular music streaming service. That’s why it’s essential to upload your music to the platform to find new fans. Music videos can help your fans visualize the universe your music lives in, and connect with it on a deeper level. They also don’t have to be incredibly complex productions. Even a DIY video can do wonders!

At the very least, you can create a visualizer or text videos for your most popular releases. For artists who don’t have enough time or graphical experience to produce videos for this channel, there are plenty of services that can turn your music into a lyric video for a fee. Promote your music as much as possible with videos. It’s one of the most effective ways to grab the attention of new fans.

SoundCloud

SoundCloud is a great way to release tracks and test songs without putting them on your official streaming artist page. Use genre tags and communicate with other musicians in your area to build your network. This can also be a great place to find new bands or artists who are on the cusp of the next big thing in music. Additionally, some listeners prefer to listen to music only through SoundCloud, so feel free to promote your new releases here as well.

Twitter

If you’re funny and you express yourself better in words than in photos, Twitter is a place where you’ll shine. Keep your fans informed about your upload schedule, and new releases, and interact with your fans on Twitter. It’s also one of the few places where hashtags still have a good degree of influence. As with any social media platform, your Twitter profile should have easy access to your links and website so that your fans can get stuck.

Facebook

Facebook, or Meta as it is now known, may not be the most modern social media platform, but it still has its value. Using the platform can help you attract a new demographic, and allow you to create valuable analytics that can help you place ads and learn more about your audience. Put all tour dates on Facebook events and invite your friends and fans. You never know who’s coming, and the platform’s intuitive interface makes it easy to see who’s coming.

Blogs

While most of your music promotion will be rooted in digital streaming platforms and social media, music blogs can also help you earn some notoriety and potential fans, depending on the stature of the publication. Music blogs can help boost your online presence as a musician, and give you credibility under the sea of other creators.

That being said, music blog placements can be tricky to earn. Indie artists usually email blog outlets directly with a pitch including a link to the song (usually a month before it is actually released), press photos, an artist bio, and a mission statement regarding your artistic vision. Small artists can also use services like SubmitHub to streamline the process, although playlist pitching funnels come at an additional cost.

Note that some music blogs are more likely to cover you if you are gaining fame online or in person. It’s kind of a catch-22, but that’s all to say that putting effort into your social media is essential to your success on multiple fronts.

Using The 12 Zodiac Signs to Create an Effective Music Playlist

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music-arts

To create an effective playlist, you need to know what your audience is looking for. The 12 zodiac signs are a great way to find out what kind of music your audience prefers. If you want to create the perfect playlist for someone, you can use this guide as a starting point!

The 12 Zodiacs and Their Kind of Music

  1. Aries: Aries is an energetic, passionate, and curious group of people who love to experience new things. They love R&B, and African folk music, and are into jazz and world music. They also enjoy fast-paced songs that make them want to dance around the room!
  2. Taurus: If you’re looking for a playlist for the Taurus, you’ll want to choose songs that are relaxing and create a sense of peace. The perfect songs for Taurus are folk, classical, soft rock, or acoustic.
  3. Gemini: On their playlist, you’ll want to avoid songs about love or relationships unless they’re happy-go-lucky ones. You’ll also want to avoid reggae, rap, or hip-hop songs.
  4. Cancer: The Cancer likes instrumental music and is often found singing along with their favorite artists who are writing lullabies or love songs. The perfect songs for Cancer are classical or slow-paced pop songs. Chiron in Cancer (https://www.trulydivine.com/chiron/chiron-in-cancer) affects their kind of music.
  5. Leo: It’s important to make sure that the Leo has plenty of upbeat, dance-worthy music on their playlist because they love to lift their spirits and know that they can. The perfect songs for the Leo are pop, techno, dance-worthy, or electronic.
  6. Virgo: The Virgo likes upbeat songs with a sense of mystery because they want to feel as if they’re on the hunt for something. The perfect songs for the Virgo are folk rock or indie music.
  7. Libra: The Libra prefers songs that are slower and more mellow because they love to feel as if they are in a safe place. The perfect songs for the Libra are old-school rock, classic pop, soft rock, or easy listening.
  8. Scorpio: The Scorpio likes music that is dark and slow.` They want to escape from their life for a short while. The perfect songs for the Scorpio are slow R&B, hip hop, and soul music.
  9. Sagittarius: The Sagittarius like upbeat pop music because they love to be active and always need to be moving. They always have a joyful spirit about them no matter what their situation is. The perfect songs for the Sagittarius are dance-worthy pop, rock, and EDM.
  10. Pisces: Pisces need calm songs to soothe them. They are sensitive and kind-hearted people who love to be around others. The perfect songs for the Pisces are classical music, smooth jazz, and soft pop/R&B.
  11. Aquarius: The Aquarius likes upbeat rock music because they are always looking for something new and exciting. They enjoy the thrill of being out on the edge and trying new things. The perfect songs for the Aquaris are dance-worthy dance, pop/EDM, and rock.
  12. Capricorn: The Capricorn likes slow songs that are really sad or really happy. They like to be emotional when they listen to their music, so bluesy soul and pop/R&B songs are perfect for them. They also enjoy classical and jazz music because it brings up memories that they cherish.

Read also: How to Produce the Music You Want, Regardless of Skill Level?

Final thoughts

Astrology and music are both vague subjects that have a significant impact on one another. There are many studies done on the influence of Chiron in astrology and how it affects music. The most important planet in astrology is the Chiron. The Chiron is a planetary body orbiting around the sun, which has its own system of 24 houses that have been used to determine where on earth you are born. It affects anything related to healing and progression. In music, the notes C-D-E form one octave; they are the first, middle, and last notes in the major scale.

Why Brands Choose Artists Over Social Influencers

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Musician Social Media Influencer

 

A ‘Snelle Planga’, ‘Smoorverliefd’ or a ‘Slippertje’. Three recent examples of artists who have released a song on behalf of a brand or organization with great success as a result. We even saw artists like Donnie, Snelle, and Merol join current affairs programs or tell their stories in large interviews. Has the role of social influencers been played out after various excesses and have advertising agencies now turned their attention to musicians?

Trust in influencers is gone

The Dutch see influencers as one of the least reliable sources of information out there. International research shows that only 4% of internet users believe in the content that influencers distribute. Scammers posing as influencers, high-profile broadcasts of Rambam, and a documentary like Fyrefest have not contributed to that reputation.

“Rambam and Fyrefest have not contributed to the reputation of influencers”

A shame, because within the group of influencers there have always been creatives who developed impressive video productions, shared surprising social posts, or wrote very sharp blogs. But the number of people with a large reach who mainly promoted products and brands increased rapidly.

And so an image arose of influencers who no longer really acted purely on the bone. Instead of beautiful videos, photos or texts, fans and followers were confronted with advertisements devised by agencies and brands that were presented as their own content. Martin Klok and Erika Derby of communication agency Edelman (rightly) already wondered whether the industry should not do more to guard the credibility of influencers.

 

ALSO READ: 9 Gift Ideas For Music Lovers

 

Why brands work with musicians

Back to the recent success of brands and musicians. The switch from the influencer as we know it from Instagram and YouTube to musicians seems to be motivated by the loss of trust in that first group. But in fact, musicians aren’t very different from social influencers. They also create content for their own audience and have a huge reach on- and off-line. So what makes these collaborations between brands and music seem more credible? Scoring a place at the table at Op1 or DWDD with your commercial collaboration is something that influencers will not happen quickly.

Guarding boundaries for your own creativity

Music artists themselves bring a valuable group of social followers, just like the ‘classic’ influencer. But due to their built-up reputation and constant presence in the media, they are a springboard for both mainstream media and social media, much like how SMM services like https://dnoxsmm.com/ can do to promote brands.

But what makes musicians just that little bit different from many emerging (young) social influencers is their constant focus on creative space. They guard their own editorial formula with their own musical style. This means that when collaborating with brands, that style is leading in the creative process. Social influencers who only ask about products without critical questions (where mistakes or even a total mismatch with their own values lurk), show that guarding boundaries in a commercial collaboration is a challenge. The successes of brands and musicians show that this seems to go more naturally here.

In the behind-the-scenes images of both Snelle and Merol (although also a bit directed) we see that the artists themselves are busy with the creation of their songs. A song that fits seamlessly between all other singles and albums. Therein lies the credibility of a collaboration.

“With musicians, the creative process is more leading than with social influencers”

Do we no longer see any beautiful influencer collaborations and only musical hits from artists and brands? I do not think so. I especially hope that the creative makers on social platforms look with one eye at these kinds of beautiful examples. And then hopefully we’ll soon see more credible and creative collaborations between brands and social influencers. Who knows that they will also be allowed to join Eva, Mathijs, or one of the duos Op1.

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