You’ve likely heard that music videos are on the decline. As a content creator, you may be thinking that this is the end of music videos – but it isn’t.

Music videos are on the decline because artists and labels are using them in different ways to engage their fans.

Different Applications of Music Videos

We all know that music videos are extremely important in the music world. They can be used to promote music, announce an album, announce a tour, announce a new artist, etc.

Music Video Engagement

One way to make music videos more engaging is to make them interactive. This can be done by incorporating social media and encouraging your viewers to comment while they watch.

This is actually a great way to significantly boost the exposure and interaction of the music video. So it is almost like hitting two birds with one stone; the chance to promote the music video and a mean to connect with your fans and viewers.