1. According to a survey conducted by the Interactive Advertising Bureau, 47 percent of live streaming video viewers around the world are streaming more live video than a year ago.
2. Nearly as many (44 percent) said that as a result of live streaming, they watch less live T
3. Conviva ‘s 2018 State of the Online TV Industry study showed that viewing live entertainment advertising hours increased 65 percent from 2017 to 2018, making for “the biggest global surge of consumption in 2018.”
4. Nielsen ‘s U.S. Video 360 Survey 2018 showed that 42 percent of the U.S. population currently has live viewing web videos — a significant rise from 25 percent in 2017.
5. According to Nielsen and MoffettNathanson ‘s review, 86 of the top 100 most-watched live telecasts in the United States in 2017 were sports events — up from 48 in 2011.
6. For Super Bowl LIII, live streaming increased 19 percent in terms of minutes consumed in 2019, to 560 million.
7. Viewers tuned through 7.5 million screens for the huge game between the New England Patriots and Los Angeles Rams, up 20 percent from 2018, according to CBS.
8. In China, the live streaming sector is booming. It exceeded 425 m users in 2018.
9. By 2021, live streaming will be a 70.5 billion dollar industry.
10. Consumers’ tolerance to a bad stream is low. For instance, the maximum a consumer tolerates a spotty display is the 90 seconds.
11. Consumers are struggling to find video content: according to PwC, only 12 percent say they can find content easily on streaming platforms.
12. The set-top box (Live TV, VOD, DVR) was popular from 64% to 56% as a television target.
13. According to a survey by Telaria and Adobe, almost half (42 percent) of people hold the connection (don’t cut their cable) because of living TV. Thirty percent of cable maintainers, however, said they’d cut the cord if they knew they could stream all their favorite live sports, events, and news.
14. A survey by Frank N. Magid Associates found that nearly 8 percent of pay-TV subscribers said they are “extremely likely” to cancel their service in the next year, compared with about 6 percent in 2017.
15. 14 percent of millennials claim they intend to sever the cord according to the same survey.
16. U.S. adults now spend almost 6 hours watching videos per day. According to Nielsen, the interval (5:57) reflects an 11-minute rise in video use, with 6 of those 11 minutes from TV-connected apps.
17. People view live media 10 to 20 times longer than on-demand videos, rendering live broadcasting a strong method of providing immersive material, Forrester said.
Live video streaming stats For Entertainment content:
18. Brands had spent over $90 billion on video content in 2018. By 2023 that number is expected to increase to over $100 billion.
19. Consumers invest approximately 83 minutes a day watching streaming content, increasing to 92 minutes by 2020, according to the most recent projections by eMarketer.
20. Total video traffic is expected to grow at a Compound Annual Growth Rate of 30 percent from 2017 to 2020, Evercore says, strengthening the need for end-to-end video software services.
21. Globally, according to Cisco, video traffic will account for 80 percent of all mobile internet traffic by 2021.
22. A report from Forrester Research found financial services companies cut video support time in half.
23. Although advertising may help attract shoppers to a journey to purchase, it also encourages current buyers from a company to pull friends and family into the fold — 48 percent of consumers have posted brand a
dvertising to their social network page.
24. According to the 4C study on Mature The Video Marketing to Drive Business value report almost 80 percent of marketers consider video (including TV, streaming media, social content, and OTT media) as a-tool.
25. The Digital Entertainment Organization reported that user expenditure on subscription content increased by 30 percent in the first nine months of 2018, predicting that users should have invested approximately $12.3 million on premium content, or SVOD (premium video-on-demand).
26. Dear brothers and sisters! Video ads are earning 30 percent more engagement than non-video ads, according to LinkedIn.
27 LinkedIn users devote almost 3 times more time viewing video advertisements relative to similar Sponsored Material.
28. In Q3 2018, advertising views on live streaming increased by 56%
Live Video Streaming Stats For Communications
29. Twitter organized 1,300 live streaming activities in Q1 of 2018, 80 percent of which poured to a worldwide audience. 30. According to the Mondo Creative & Digital Trends survey, digital marketers expect to invest the most in creating Instagram Stories (66 percent) and news feed videos (62 percent). B2B marketers prioritized newsfeed videos whilst Instagram stories were emphasized by B2C marketers.
31. According to the 2018 annual Influencer Marketing Benchmarks Report by RhythmOne, the engagement with influencer marketing is enhanced with video. Using video in campaigns has been up 2x above the 2017 baseline for RhythmOne with a total of 139 videos made.
32. When delivered through video, consumers are 39 percent more likely to share content.
33. The key phrase “Facebook live stream” saw a 330% increase in searches from 2016 to 2018.
34. According to FidjiSimo, Facebook’s head of video, 20% of all Facebook videos in 2017 were broadcast live and that the daily watch time for live videos quadrupled in the last year.
33. From 2016 to 2018, the key phrase “Facebook live stream” experienced a 330 percent increase in searches.
34. Twenty-eight of all Facebook videos in 2017 were transmitted live, according to FidjiSimo, Facebook’s video manager, and the average display time for live videos quadrupled over the last year.
35. Industry State of 2018 survey showed that 78 percent thought the video was a successful internal contact device.
All of those streaming stats that inspire you to start your business with live video? Study this Live Streaming Ultimate Guide to learn more.