You don't often get tasteful ad campaigns with some of your faves. They're out there, but the few that come to mind were some of the early ones w/ Sprite (classics with Grand Puba et al) and a more recent one that I personally loved feat Ye, Luda and Game for Boost Mobile - both versions.
Enter a new one for Microsoft. Kendrick Lamar and Nosaj Thing get together in a all Cali collaboration for Windows Mobile. Kendrick's been buzzing heavy, but the Nosaj Thing inclusion is what caught my eye. On top of that, he was one of my faves all last year. Solid dude.
Enjoy this Nosaj produced track (and a dope one) featuring Kendrink Lamar, courtesy of Microsoft and Windows Mobile.